Hello everyone, and welcome to the Make Your Mark Blog! The goal of our blog is to help entrepreneurs and small business owners navigate the world of digital marketing and the basics of maintaining an online presence. We’ll cover your burning questions and go over topics like marketing strategy, technical tools, and general basics of being a business owner and promoting your brand online.
The first topic of discussion: STORIES
It’s no coincidence that stories appear at the top of your social media feed. Instagram alone has 500 million users opening stories EVERYDAY! Stories are a quick and fun way to engage your audience and they also allow people to interact with you in a private setting, taking away the public pressure of commenting on a post. #DM
Let’s go over some of the top reasons you should be putting up daily stories for your business!
People Buy From People, Not Businesses
Have you ever decided to throw money at a business you knew nothing about? It has been proven over and over again that people feel more comfortable investing in companies (and people) they trust, kinda a no brainer! Stories are a great way to show your personality online and build trust, professionalism, and authority. This is will help your audience get to know you before they invest. Take the opportunity to be playful, real, and totally authentic. Make your audience feel like they are getting to know you through your Insta/ FB/ Linkedin stories.
Promotes Your Business Through #BrandRecognition
Prominent brands like Nike, Starbucks, and Apple all have something in common. They have INSANE branding consistency which has resulted in strong brand awareness for their companies. It’s not because they plaster their logo everywhere but because they are telling a story and showing their audience what their brand is all about. “I’m lovin’ it!” “Just do it”
Stories are a great place to bring out the VISUALS in your brand and can help people recognize you and your brand quickly while tapping through their stories. From your logo to branding elements, to the words you choose to use in your copy, it ALL has an impact on your audience and how they perceive you.
Give Your Audience an Inside Look at Your Business
People have a natural curiosity and want to be included (we all do it and yes- we’re all nosy like that!). Stories are a great way to show your audience the “behind the scenes” to your business and will give your brand a sense of inclusion. The more included your audience feels, the more likely they are to invest in your brand.
If you have any questions or an idea for a future blog topic we would love to hear from you! If you want to learn more about stories and how you can use them to promote your business, sign up for our Instagram Stories class happening on Oct. 27th, 19:30-21:30. You can sign up HERE!
We are also launching Everyday Story Ideas Membership Program to help you create new and exciting story content on a daily basis! If you want to be notified when registration opens, sign up below 