Taking the time to go over your analytics once a month is a crucial step in the development of any online business. Think about it this way, if you’re throwing money at social media, ads, newsletter campaigns, or any other digital marketing strategy, you need to know that your investment is paying off!
This is called ROI (return of investment) and if your website and social media are hooked up to analytics, you can get insanely accurate data on your users! You can find out where they come from, where they go on your website, and if they end up turning into a paying customer.
In terms of social media, analytic reporting can help you optimize your images and content across platforms. You can also use the data to determine what time of day is best to post and WHO is really looking at your content (gender and age).
Here are the top three things to pay attention to in your Social Media Reports!
#1 NEW FOLLOWERS
Keep track of how many are liking and disliking your page. This can help you understand your user retention! You can also check out “Our 5 Principles of Organic Growth” PDF to help you strategize for the upcoming month!
#2 AUDIENCE ENGAGEMENT
Watch to see how your audience prefers to interact with your page. Are they looking for material to share, like, or comment on? You can also watch this month to month to see if your relationship is changing. Keep in mind, the point is to BE SOCIAL! Try to keep your user engagement, especially comments, shares (and saves on Instagram), up!
#3 TOP-RATED POSTS
Here you can see the posts that your followers interacted with the most! This gives you insights into what they are looking for! Do they like images, videos, or solid written content? Are blogs more effective or a FB Live? Take notes and plan upcoming content based on what your followers like best!
Whether you’re paying someone to help you out, or you’re working on management yourself, a monthly check-in can help identify your strong points and shed light on the pieces of your strategy that need more work.
Make Your Mark offers monthly reporting to help you understand the growth and success of your business. Click here to book a call and we’ll explain to you how it works!
Standard Report-₪200 a month
- PDF Reports of up to 3 social platforms/ websites
- General Summary of Reports
Intensive Reporting-₪550 a month
- Reports of up to 6 social platforms/ websites
- Full Social Media Audit
- General Summary of Reports and Social Media Audit
- Personalized advice, tips, and suggestions for the next month
Want to see what our reports look like? Fill in your email and we’ll show you our most recent Instagram Report!